Tools / SaaS Metrics Calculator
SaaS Metrics Calculator
Calculate ARR, LTV, LTV/CAC, payback period, and quick ratio from your MRR and churn data.
Your Numbers
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Quick Ratio Inputs
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Results
ARR$60.0k
Annual Recurring Revenue = MRR × 12
LTV$133.3k
Lifetime Value = ARPU / Churn Rate × Gross Margin
LTV/CAC666.7x
Target: >3x. Below 1x = unsustainable.
Churn Rate3.0%
Monthly customer churn. <2% is healthy.
CAC Payback0.1 mo
Months to recover customer acquisition cost.
Quick Ratio4.0x
Growth efficiency. Target: >4x.
Track Revenue Events with LogIt
// Log a new subscription (impacts MRR and LTV)
await logit.now("revenue", {
event: "New subscription started",
description: "Trial converted to paid plan",
icon: "💰",
notify: true,
metadata: { plan: "pro", mrr: 49, channel: "organic" },
});
// Log churn (impacts quick ratio)
await logit.now("churn", {
event: "Subscription cancelled",
description: "Customer churned after 4 months",
icon: "😢",
notify: true,
metadata: { reason: "price", ltv: 196 },
});Know when your metrics move
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