Track Invite-Only Signup Conversions

The Pattern

Invite-only products have two key events: the invite was sent and the invite was accepted. Logging both lets you track conversion rate and time-to-accept without building a separate analytics system.

Step 1: Log When an Invite Is Sent

await logit.now("invites", {
  event: "Invite sent",
  description: `${inviterEmail} invited ${inviteeEmail}`,
  icon: "✉️",
  notify: false,
  tags: { status: "sent", plan: inviterPlan },
  metadata: {
    inviteId: invite.id,
    inviterEmail,
    inviteeEmail,
    expiresAt: invite.expiresAt.toISOString(),
  },
});

Step 2: Log When an Invite Is Accepted

await logit.now("invites", {
  event: "Invite accepted",
  description: `${inviteeEmail} accepted invite from ${inviterEmail}`,
  icon: "🎉",
  notify: true,
  tags: { status: "accepted", plan: inviterPlan },
  metadata: {
    inviteId: invite.id,
    inviterEmail,
    inviteeEmail,
    acceptedAt: new Date().toISOString(),
    hoursToAccept: Math.round((Date.now() - invite.createdAt.getTime()) / 3600000),
  },
});

Step 3: Smart Action for Conversion Milestone

Metrics You Get From the Dashboard

By filtering on the invites channel:

• Total sent vs. accepted — your invite conversion rate
• hoursToAccept in metadata — how long users take to act on invites
• Which inviter plans drive the most acceptances (via plan tag)

Tips

• Keep invite events in their own invites channel, separate from general signups, so the funnel is readable.
• Log inviterEmail in both events so you can trace the full chain in the dashboard.